Our vision is to bring the highest level of research driven marketing insights to board rooms, marketing teams and agencies.
The University of Cape Town Liberty Institute of Strategic Marketing was established in 1999 out of recognition that the rapidly changing South African consumer market is unique, bearing only a limited resemblance to consumer behaviour in the rest of the world. Our primary objective is to develop and share cutting-edge, trend-based strategic insight into South African marketing. Our thinking is based on solid market research and is relevant to both the business and education sectors. Today the Institute is recognised as one of South Africa’s foremost marketing think-tanks whose research informs the strategies of a number of leading companies.
UCT Marketing Institute
Room 5.01, PD Hahn Building
28 Chemistry Road
University of Cape Town