All of our work is the result of extensive collaboration. Every year the Institute connects with academics from a variety of backgrounds, business leaders, marketing experts and students. We resource each project according to the research challenge at hand and are guided by our team of experts. Our staff and full time associates are listed below.
Paul manages the Institute on a day to basis and is responsible for overseeing all major research assignments. Paul has an MBA from the University of Stellenbosch and has more than 15 years marketing experience with companies like Barclays, Telewest, London Waste and The Qualitative Consultancy.
Dr James Lappeman
James is the Head of Projects at the UCT Liberty Institute of Strategic Marketing. He has a PhD in Business Science specializing in marketing and consumer behaviour. His research interests include low-income consumer behaviour and segmentation.
Kulsoem takes care of all financial and administrative functions at the Institute. With 30 years experience she is well qualified to keep our team organised. If you have any queries relating to accounts, membership renewal or administration please contact her.
021-650 4312 or firstname.lastname@example.org
Dr Siphiwe Dlamini
Siphiwe Dlamini has a PhD in Business Science specialising in Marketing from Wits University and is a Senior Lecturer and Head of the Marketing Section in the School of Management Studies. His research interests are in the areas of brand management, green marketing (environmentally sustainable consumerism), and the impact of marketing on low-income consumers.
Dr Raeesah Chohan
Dr. Raeesah Chohan is a Senior Lecturer of Marketing with an interest in services and B2B marketing. Dr. Chohan's research focuses on professional service relationships, opportunistic behavior, and entrepreneurial mindsets.
Nqobile Bundwini is a lecturer in Marketing at UCT and has interests rooted in Consumer Behaviour and Brand Building. Her current research focuses on Stigmatised Industries and Religious Marketing.
Martin is an experienced marketing all-rounder, having held senior positions in various local and multi-national businesses in the retail, advertising and FMCG sectors. His career spans more than 25 years and includes positions such as managing director of Berry Bush BBDO, director of marketing and financial services at Ackermans Group, chairman of Jay-Jays and VP of groceries at PepsiCo sub-Saharan Africa.
Lebogang has an affinity for marketing in a digital world and is a certified Digital Marketer. Her main areas of interest is the marriage of marketing and psychology as well as research on cohorts that the dominant discourse keeps on the periphery of marketing communications. This includes: Social Marketing, Alternative/Non-Normative Marketing and Queer-Centric Marketing.
Nkosivile is a lecturer in the School of Management Studies at the University of Cape Town. His research focus is in consumer behaviour.
Dr Pragasen Pillay
Dr Pillay completed his Doctor of Commerce degree specialising in the Marketing discipline and is registered as a Chartered Marketer with the Marketing Association of South Africa (MASA). He has functioned in various management roles in the corporate and academic sectors prior to joining the University of Cape Town as a senior lecturer. His areas of research specialisation include consumer behaviour, brand management and consumer neuroscience.
Prof Deon Nel
Deon Nel is Professor of Marketing in the School of Management Studies, University of Cape Town. Previously he was Associate Dean Research at Flinders Business School in Australia. He served as the Anglo Vaal Industries Professor of Marketing at the School of Economic & Business Sciences at the University of the Witwatersrand. His research interests are in the areas of the multilevel modelling of longitudinal global brand value, customer equity, and the impact of global regions on brand value performance.
Ozayr is a part-time marketing lecturer and PhD student at UCT. His interests include consumer behaviour and sustainable marketing, with a current research focus in In-App Purchase Behaviour and Deceptive Marketing Practices.
Dr Tendai Chikweche
Tendai is a Senior Lecturer in the School of Business at Western Sydney University and is a Fellow of the Chartered Institute of Marketing (UK). He has an interest in brand building, consumer behaviour and international marketing. His research interests include social marketing challenges and how marketers ‘engage low and middle income consumers.
UCT Liberty Institute of Strategic Marketing
Room 5.01, PD Hahn Building
28 Chemistry Road
University of Cape Town