What we do
Home > What we do > Our approach

Our approach

Woman walking down a street

Turning data into insights

PHASE 1: PLANT

In phase 1 we gather insights from our members and consultants in order to plan the seeds of a new research project. From there we approach sponsors who would like to  partner up for individual projects.

PHASE 2: PROCESS

In phase 2 we start to build our research strategy, gather data and workshop it until we feel that it is “ready to go”. We are proud of the fact that we choose not to release reports until we feel that we can contribute to marketers in a meaningful way.

PHASE 3: PRODUCE

Once our reports are ready, we invite the marketing public to attend our country roadshows, and make ourselves available for in-house presentations. Parts of the research is then sent for journal publication, academic use (PHD, Masters) and classroom material.

TOP