In phase 1 we gather insights from our members and consultants in order to plan the seeds of a new research project. From there we approach sponsors who would like to partner up for individual projects.
PHASE 2: PROCESS
In phase 2 we start to build our research strategy, gather data and workshop it until we feel that it is “ready to go”. We are proud of the fact that we choose not to release reports until we feel that we can contribute to marketers in a meaningful way.
PHASE 3: PRODUCE
Once our reports are ready, we invite the marketing public to attend our country roadshows, and make ourselves available for in-house presentations. Parts of the research is then sent for journal publication, academic use (PHD, Masters) and classroom material.
UCT Marketing Institute
Room 5.01, PD Hahn Building
28 Chemistry Road
University of Cape Town